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Digital Insights & Strategy
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How to Create a Social Media Content Calendar That Drives Engagement
Inconsistent posting. Scrambling for content ideas. Missed opportunities to connect with your audience. If any of these sound familiar,...

Mary Macharia
Jun 43 min read


Instagram Algorithm Changes 2025: What Small Businesses Need to Know
Stay ahead of the curve with Instagram’s 2025 algorithm changes. Discover how these updates impact small businesses, what strategies to...

Mary Macharia
May 203 min read


The Essential Digital Marketing Checklist for Small Businesses
Whether you're just starting your business or looking to strengthen your digital presence, this comprehensive checklist will guide you...

Mary Macharia
May 62 min read


7 Social Media KPIs Your Business Should Track in 2025
Discover the 7 essential social media KPIs your business must track in 2025 to boost social media ROI, improve performance metrics, and...

Mary Macharia
Apr 284 min read


The Power of Branding: How to Make Your Business Stand Out
In today’s digital world, branding is more than just a logo or a catchy slogan. It is the heart and soul of your business. A strong brand...

Mary Macharia
Apr 233 min read


Power of Meta Descriptions: Why They Matter for Your SEO
Learn how to write effective meta descriptions that not only boost your SEO but also drive more traffic to your website. Discover tips...

Mary Macharia
Apr 233 min read


Social media marketing: For Small Businesses
Did You Know That Social Media Marketing Is the Easiest & Most Effective Marketing Solution for Small Businesses? Running a small...

Mary Macharia
Apr 233 min read


Content creation: The Secret to Engaging Your Audience and Growing Your Brand
In today's digital age, content is king. Whether you're a business owner or a marketer, the ability to create content that resonates with...

Mary Macharia
Apr 233 min read


How to Boost Your SEO: Simple Strategies for Better Online Visibility
SEO TRENDS 2025 Search Engine Optimization (SEO) is one of the most important aspects of digital marketing. Whether you have a blog, an...

Mary Macharia
Apr 233 min read


5 Website Design Mistakes That Kill Your Conversions
Your website is more than just a digital storefront. It is a powerful tool for turning visitors into loyal customers. However, poor...

Mary Macharia
Apr 172 min read
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